Acquo of Sweden - Coffee Table Book Release
How Swedish vintage boots are taking the world by storm - the history & brand new photos from Sweden, the UK and the US!
As you may know, part of our mission is to support up and coming photographers and models, but also designers and other creatives. Our way of doing so is to write about them, interview them and to share their work, their projects and their ideas.
For the past few years, we have written a lot about Swedish vintage brand ‘Acquo of Sweden’. Acquo of Sweden designs, produces and sells sustainable and fashionable rubber boots. Invented in the 70s and revived a few years ago by Swedish entrepreneur Jessica Lingonstierna, the brand Acquo has slowly grown and become synonymous with quality, durability and high fashion – terms that not always go hand in hand in an industry that is only slowly turning away from fast fashion to slow and sustainable alternatives and business models.
For the past few years, we have written a lot about Swedish vintage brand ‘Acquo of Sweden’. Acquo of Sweden designs, produces and sells sustainable and fashionable rubber boots. Invented in the 70s and revived a few years ago by Swedish entrepreneur Jessica Lingonstierna, the brand Acquo has slowly grown and become synonymous with quality, durability and high fashion – terms that not always go hand in hand in an industry that is only slowly turning away from fast fashion to slow and sustainable alternatives and business models.
To celebrate its five-year anniversary of its online shop, Acquo has taken on a project close to its founder Jessica’s heart – a coffee table book about the brand, its history, and especially all the wonderful women wearing the boots! The book contains many, many photos, that were especially taken for the book and will only be shown inside the book. This brings us to our little easter treat we have for you…. We have interviewed founder and CEO Jessica Lingonstierna about the book and she allowed us to share some of the photos from the book exclusively with you!
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Jessica, what initially gave you the idea, or what inspired you to create a coffee table book about Acquo?
I have thought about this for several years. But this year, in 2021, we celebrate that ACQUO’s web boutique has been open for five years. We opened the webshop in May 2016. I also met Yohanna Idha (one of the great photographers in the book) last year, and this idea started to take form together with her. We have many great ideas togheter and she loves the boots. In her I have found a new friend and somewhat a lovely colleague. |
Most models and photographers in this book are women. It must be amazing to collaborate and work with so many talented, creative and strong women. How did you choose who to work with, and how was the experience of working with all, or many, of them?
It is great, and I love it. We also have one man as one of our photographers and he is very good and has been taking great pictures for ACQUO for many years. The models in the UK, we searched for online. We have many new models in this book that nobody has seen before. All photos of the UK models, our UK photographer Guy Reece at Striking Faces has taken. The Swedish models are based mostly in Stockholm and Norrköping. We have carefully chosen women who love the ACQUO boots and who are great models as well. Yohanna and I have picked strong, lovely and independent women who know fashion and have their own unique style. Due to Corona, I have not been able to be a part of every photoshoot myself, but I trust Guy at Striking Faces, Yohanna Idha and Hannah Hedin (our three photographers in the book) so much so that has not been an issue. Corona has been hard on all of us for some time now but we have to do the best we can anyway. |
In the whole process of creating this book, what did you enjoy most?
Layout and design of the whole book was probably the most fun part I would say. Of course, also receiving the amazing pictures from our photographers. I have also enjoyed being a fashion model myself for the book. I have also enjoyed that we have Christy Rilling in the book. She lives in New York and Christy is Michelle Obamas personal tailor. She works with many celebrities all over the world and she loves the boots which makes me very happy of course. It is really hard to pick one thing that I enjoyed the most when I love everything about this project! You have designed and done the entire layout of the book yourself. In the beginning, did you find it daunting to take on such a big project, and in the end, how did it feel once you had finished the editing process? It was not daunting in the beginning. But at the end…. Very much to do at the end. I have edited all pages many times. This has been hard work indeed. Actually, much harder than I first thought. It has been fun and exciting but somewhat difficult as well. Now, I am finally finished, and the book is being printed and I so much look forward to seeing the final book now. I have learned a lot during this process. |
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White blouse from Emelie Vinterstrand Brand. You can see more of Emelie Vinterstrand brand in the ACQUO Coffee Table book!
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What will readers find when browsing through the book?
My vision of ACQUO, great texts about our history and very very many truly amazing pictures. The book mainly focuses on amazing images! We’ve seen Acquo boots on photos, and many of our models and even editors have tried the boots themselves – they are all and even more of what is promised. Having taken on the responsibility of building a brand and reviving the hugely popular design from the 70s, how does it feel to see so many people around the world wear and enjoy Acquo boots in every imaginable outfit and on every imaginable occasion today? One word – amazing! I have worked so hard for this. I am still working hard and right now I am open to discuss with investors to join the company so we together can build the brand with more products and more exciting projects. The brand can grow so much more with more people than just me. |
Last but not least, what message would you like to send out to all proud owners, and future owners of Acquo boots?
I would like to let you know that you should be proud of yourself for choosing to shop consciously. Your investment in Acquo is a sustainable choice which will sit as comfortably on your foot as it will on your conscience.
And of course the boot is really high fashion and cool. It comes in eight different designs. You can match them with so many different outfits as you see in the book. It is not just a rain boot.
I would like to let you know that you should be proud of yourself for choosing to shop consciously. Your investment in Acquo is a sustainable choice which will sit as comfortably on your foot as it will on your conscience.
And of course the boot is really high fashion and cool. It comes in eight different designs. You can match them with so many different outfits as you see in the book. It is not just a rain boot.
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What Acquo says about its book...
STEP INTO THE WORLD OF ACQUO
We are so very pleased to officially announce that ACQUO of Sweden is having a Book Release with photography from Sweden, United Kingdom and New York.
We want to invite you into our world where an everyday walk becomes art. ACQUO now comes out with a luxurious COFFEE TABLE BOOK with unique never before seen pictures of our ACQUO world!
The book depicts strong, independent and beautiful women & our amazing design in new settings. We depict the world of ACQUO with the love we have for all women & for our product. We invite you to step into the ACQUO world & dream yourself away into the world of stylish everyday luxury.
Powerful women, timeless design, lovely outfits and great accessories has come to symbolize the stunning and practical ACQUO Boot. The boot itself with its clean and simple lines is black and made out of natural rubber. It is retro and vintage as well as modern and high fashion at the same time with its design from the 1970’s.
ACQUO of Sweden as a brand has become a breath of fresh air with its stunning and edgy fashion rubber boots and we want to celebrate that with this amazing hard cover book filled with new pictures. The book will serve as a beautiful decoration piece as well as a world to lose yourself in & to inspire you to go outside and play in the rain.
LIMITED EDITION!!! Hurry up to grab your book. You can pre order in the webshop now to a very special price!
Because this is still in production unfortunately no images is available on the actual cover of the book, but we will update this as soon as possible.
This book is very special in an extremely LIMITED EDITION, PRE ORDER right now to make sure you get one. The book will be delivered to you at the end of May.
From Sweden to you with love ♥
We are so very pleased to officially announce that ACQUO of Sweden is having a Book Release with photography from Sweden, United Kingdom and New York.
We want to invite you into our world where an everyday walk becomes art. ACQUO now comes out with a luxurious COFFEE TABLE BOOK with unique never before seen pictures of our ACQUO world!
The book depicts strong, independent and beautiful women & our amazing design in new settings. We depict the world of ACQUO with the love we have for all women & for our product. We invite you to step into the ACQUO world & dream yourself away into the world of stylish everyday luxury.
Powerful women, timeless design, lovely outfits and great accessories has come to symbolize the stunning and practical ACQUO Boot. The boot itself with its clean and simple lines is black and made out of natural rubber. It is retro and vintage as well as modern and high fashion at the same time with its design from the 1970’s.
ACQUO of Sweden as a brand has become a breath of fresh air with its stunning and edgy fashion rubber boots and we want to celebrate that with this amazing hard cover book filled with new pictures. The book will serve as a beautiful decoration piece as well as a world to lose yourself in & to inspire you to go outside and play in the rain.
LIMITED EDITION!!! Hurry up to grab your book. You can pre order in the webshop now to a very special price!
Because this is still in production unfortunately no images is available on the actual cover of the book, but we will update this as soon as possible.
This book is very special in an extremely LIMITED EDITION, PRE ORDER right now to make sure you get one. The book will be delivered to you at the end of May.
From Sweden to you with love ♥
Coffee Table Book - COVER PREVIEW!
The coffee table book's cover shown below is as elegant as the boots themselves! If you want to see the rest of the book, read about the history of Acquo and see more stunning photos, head over to Acquo's website - the book is now available for preorder for an early bird price!
Step into the world of Acquo! |
Credits
Interview & Online Layout
Annika Maug |
Interview with Entrepreneur Jessica Lingonstierna
Read the interview with Acquo of Sweden CEO Jessica Lingonstierna in which she talks about her business, how she built a brand from a gift of vintage Acquo boots from the 70s, and what her vision for the future is!
Available as digital download in our shop!
Available as digital download in our shop!