“Last year’s shooting took place in Marstrand, a small Swedish sailors’ Mecca close to Gothenburg. This year, we chose a more remote location to show the variety of occasions the boots can be worn to.”, photographer Helmut Jeels explained while making his way through high grass and over a rock-covered and icy beach.

Jasmine, who, as an experienced and professional model, is used to extreme conditions during shootings, laughed the cold away. “It is minus 5 degrees today, which is almost mild for Swedish winter. I am really happy though that the boots are over-knee’s, so my legs stay warm.”

Shooting under extreme conditions, such as minus degrees or burning heat, always presents a challenge to everyone from model and photographer to the rest of the crew. While the models might be freezing in a dress standing on slippery or wet ground, photographer and crew must deal with cold-related issues such as reduced battery life of cameras or keeping their equipment safe from rain or snowfall.

boots and bag are provided by ACQUO of Sweden
model: Jasmine Sjöberg Sidibe
photo and editing: Jeels Photography

Today's fashion trends are also developing on the darker side of the colour palette. Edginess of the septum ring and tights are combined with a naive look and cat-ear beanie, all enveloped in dark colours with a pop of blue in the eyes and on the lips. Certainly alluring and dangerous at the same time!

The photos for this style of model Isidora Vucicevic were taken in Cacak, Serbia, by photographer Dusko Lukovic with a Nikon D600 and 80-200mm f2,8 lens.

Early december 2016 the first edition of the 'Super Final Festival Europeo' took place at Cinecitta in Rome, Italy. From this event reports for us international model and fashion-blogger Miroslava Vanharova:

The fashion event was the culmination of a connection between art of fashion, design, photography and modelling. It consisted of four parts - best fashion designer, best photographer, best photo model and cover girl. There were plenty of interesting and familiar faces, young fashion and creative talents, upcoming artists, experienced presenters, experienced talents in fashion and photography, and fashion experts and fashion bloggers. General public was also welcome, not only from the world of fashion and modelling, but also every fashion soul, fashion blogger and stylist. Professional make-up artists from Make Up-Agency Trucco Professionale Daniela Argiolas/Rome, professional team of fashion stylists and hair stylists and people fascinated by fashion and fashion trends participated on this event. Invited guests were the X Factor 2012 participant, Italian singer Mahmood, break dancer Jacopo Peone and Claudia Filipponi – finalist of Miss Italy 2014.

Candidates and final participants of the Festival Europeo had to undergo several castings, which took place in various places at various times throughout Italy. The final selection procedure took place in September 2016. A series of photography and collaboration happened prior to the preparation of the festival. There were participants from all around the world including models, fashion models and actors with an international presence and origin. I was selected and invited to represent Slovakia as a model with a long-term Italian presence, international model, fashion blogger and owner of the fashion brand e-shop Mya Fashion with a long Italian and French tradition. The main event was preceded by a series of international photo shoots with Italian photographer Max Moor and Pier Giorgio Antonelli, which I completed several months before the actual event. Based on years of experience I am able to compare and I am pleased to say that this cooperation was enjoyable and the entire team from organizers to stylists and make-up artists was a charming bunch of charismatic and experienced professionals. The event had its award ceremonies and will look forward to the next part, which will be preceded by the forthcoming tour in Italy starting in early January 2017 with selected participants and the whole team of organizers."

I’ve chosen to stick to nature inspired colors.

Leather over all is very trendy right now. Therefore I put on my brown leatherskirt and matching brown leathershoes.

Since i have fair complexion and blonde hair, I tend to feel that black gives too hard contrast on me.
I prefer different shades of grey, brown and beige.

The skirt is slim fit, so I want the blouse to have an airy feel. That’s why i picked this one.
This outfit is great for everyday use. You can wear it at the office. Gives a bit of formality, but doesn’t scream of it.

The look is countryinspired, but fits perfectly in the city!
 
For a dressed down session – skip the jewelry and put your hair up.
 
To dress it up a notch – hang your coat over the shoulders in a Hollywood manner. Also curl your hair in big loose curls.

 
Info about my outfit:
Skirt – Object 500 SEK (50 EUR | 56 USD)
Shoes – Novita 1199 SEK (121 EUR | 133 USD)
Blouse – Vero Moda 250 SEK (25 EUR | 28 USD)
Jacket – Esprit 799 SEK (81 EUR | 89 USD)

Best of luck with your fashion in the autumn winds!

Written by Alma P. Palm | photos by Jeels Photography

We are proud to have got the possibility for an interview with the founder and owner of Sasse-Design, Melanie Wedemeier. Our fashion editor Briana DeShields had several questions for her:

Can you tell me a little about yourself?
I am 42years old and live in Hanover/Germany. A nice city in northern Germany.
I finished a professional training in tailoring first, and then studied Fashion-Design in Hamburg.
I also worked for a year for a well-known print fashion magazine in Hamburg. I live in the center of Hanover and like clubbing and meet up with friends.

Can you tell me a little more about Sasse-Design?
I founded my brand Sasse-Design in 2001. We design and manufacture all kinds of clothes on the requirements of our customers. E.g. wedding-dresses, dresses for graduation balls and business-outfits.
We already dressed event and TV moderators, designed and manufactured dresses for the Bayreuther Festival, Salzburger Festival, Bundespresseball and “Ball des deutschen Sports”.

Do your friends and family support your career choices?
My family supported me during my training and with the opening of my business.

If you could style one celeb, who would it be?
And what would you put them in?
Every character in a Tim Burton movie! I love all Tim Burton movies, they are very stylish with well dressed actors.

Have you faced any challenges?
Most challenging part is to have enough time for daily business and creative work as well.

How did you overcome those challenges?
From time to time I work at the weekends as well. The dresses and photographs which you can see are done in my “spare-time”, while my store is closed to the public. ;-)

What would you tell people who are facing similar battles?
If you work as a creative, take your time to be inspired by art, music and theaters/movies. Then transform your ideas in something which people love. You do not have to work, if you love what you do.

How many shows have you been in?
We are doing many shows in a year. I forgot to count them. Besides, we also are doing a lot of fashion-shows on big events which are organized by the press.

Any new lines or exciting news you would like to share?
Sasse-Design celebrates its 15th anniversary this year. We are planning a big fashion show for all our clients.

What sets your designs apart?
Elegance, every woman shall look elegant and self-confident.
We are working with high quality fabrics, only. The manufacturing is done directly within our store.

What has been a highlight in your career?
A dress for the Oscar award ceremony.

Where do you see yourself in 5 years?
I will design clothes for movies and sell collections which are presented at the Berlin Fashion-Week.

Do you ever travel to the states?
I already visited my uncle in Seattle. I like the amazing scenery of Seattle.
Next time, I would like to visit New York. New York must be an inspiring city.

Where are you located and where can we find the designs?
Where can we find you on social media? My store is located in the center of Hannover. For all inquiries just contact me via mail: mw@sasse-design.com

Interview by Briana DeShields, fashion editor of Streetfashion MagZZine

I was fortunate enough to meet Matt Addison at my Pulse Benefit in August. He came through in a clutch, when i was in need for more male designers.

Matt is also our lead graphic developer for TRU LUV MEDIA.

In five years he see’s himself as a hubb for a thriving art business specializing in graphic designs and clothing!

Written by Briana DeShields

Using Fairtrade, ethically sourced traditional materials and methods to fight against unfair treatment within fashion as well as keeping with London's contemporary style, Stacey is connecting her heritage to her designs, really showing her care and passion for Fairtrade movement in the fashion industry. Empowering the lives of many artists, bettering their quality of life while still creating stunning Fashion apparel and accessories.

How does your brand benefit artisans and weavers from the Northeast?  
Our brand  teams up with local artisans through NGOs and self-help groups giving  them a global platform. We  buy their crafts for  fair price instead of going through middle men, who  pay them 1/3  the price. Through this fair business and trade conduct, we create fair  sustainable income  and employment. This encourages  local artisans to continue their much loved tradition.

Using fabrics and materials from the Northeast, why did you think that would appeal to people across the world and how has the response been so far?
The response has been overwhelming. There are still people out there, who highly appreciate handmade items. They are aware, that handmade things are painstakingly  made and time consuming. 

How can people purchase your products? Do you ship products all over the world?
Online at www.littlehillpeople.com and yes, we do. 

Streetfashion MagZZine editor and model Briana DeShields was joining New York Fashion Week. Let you guide by Briana in the world around the NYFW:

"Naturally i'm a beach bum, i'm usually found in rompers, bikinis, tank tops, daisy dukes and some form of opened toed sandals; After relocating from Dallas and Spring Hill I occasionally sub in the sandals for cowboy boots or comfortable wedges unless I'm at an event or photoshoot. Then you'll find me in designer duds.

Tommy Tru and Streetfashion MagZZine took me to the streets of New York while awaiting wardrobe for fashion week!  Check out these  eye catching inspiring looks!

After the first showcase for fashion week, i get to show off this amazing hairstyle by federico salon while looking for the latest in new york street fashion.

I noticed an over-whelming  amount of bold prints. The pencil skirt is perfect for her. Generally the hem falls to, or is just below, the knee and is tailored for a close fit. This pencil skirt is paired perfectly with this bold printed top.

You don’t have to wear glam to look glam! These ladies are in basic blue denim with plain black tank tops, along a white collared shirt paired with black leggings.
Anyone who knows me, know I’m a  sucker for crimson lipstick and aviators ! way to rock it ladies!

Between the haircut, the aviators and the suit!
This is flawless, even the photographer is killing this look!

Stay tuned for more New York Fashion Week  coverage!"

My first introduction to fashion came with my first job at Hollister Company. So my style went from completely non existent to casually-narcissistic-carbon-copy-barbie. After graduating  I traded in the seagle for a server apron and a bar key to pay my way through college. Fast forward three years and later I have finally become “one” with my personal sense of style.

On any day you can normally find me in jeans, cowgirl boots and a Solid tank-top. If i'm headed out to lunch or hanging with my girls, I will occasionally pull out my favorite romper or skirt & halter combo. Time is generally a constraint for me so i rarely have time to shop in malls. Shopping at the mall is always more expensive. Online Shopping is usually less time consuming and more affordable plus there is just something completely satiating when coming home to a package from your favorite online boutique (lord knows 3-7 business days can be unmerciful).

I don't consider myself a fashion “guru”, fashionista or top stylist by any means! I’d be the first to state, that i'm a bartender, that plays Model every now and then. But i am here to recommend, consult, share and give my personal perspective on the world of fashion as i tackle my career in the industry.

What is your relationship to one another?
We are mother and daughter.

What is your favorite part about being fashion designers?
We love to see women being their fiercest self and a good haircut and a banging outfit always seem to bring out a confidence in women.

How do your designs set you apart?
We try to keep it unique and fresh and definitely of high quality we don’t just want to sell clothes we want to build a relationship with our customers.

Where can we find your designs?
you can find us at www.92seven.com or our social media links on Instagram, Facebook, Twitter and pinterest.

Thank for the opportunity to interview with you.

This weekend we like to present you a special kind of boots. The perfect companion for every occasion, whether it is rain, mud, snow, festivals, shopping, or an evening out. ACQUO boots are fun, fashionable and versatile additions to any wardrobe.

ACQUO of Sweden is a Swedish brand. The ACQUO boot has a history of innovation and sensual design. First they were made in the late 70´s in Sweden and became extremely popular. The shaft and the sole of the boots are made of 100% natural rubber of the highest quality.

If the market requires other or new versions of the boots, ACQUO will also respond to that, and are considering new colours and models for the future generation of ACQUO boots to meet the emerging needs of their customers.

Jessica loves her job at ACQUO and her work with its products, and she likes to service the customers’ enquiries personally on a daily basis. It’s great for her to talk to people from all over the world.

We are pleased to had the opportunity for an interview with Jessica:

Jessica, please briefly tell us about yourself and your passion. Have you always been fascinated by fashion and design?

I am an entrepreneur and the Owner of ACQUO of Sweden, a company that makes wonderful boots and now also a stunning shopping bag. I have been working with ACQUO for about 6 years, but I started the company in April 2015. I love having my own business. I also have another brand that is coming out in about 5 months, that is a romantic brand with dress, jacket, bag and a few more things. Evy Alfrida it is called. I love to design and I love the freedom of running my own company. But it is very much hard work also. I work all the time, but I love it. I have not always been interested in boots, but I have always been interested in design, business and running my own company. My passion is to work with what I love, at hours that fits me and I love to work hard.
 
Please tell us about ACQUO of SWEDEN.
ACQUO of Sweden is a Swedish company that I started in April 2015. We sell and make soft rubber boots. The ACQUO boot has a history of innovation and sensuous design. The boots are made of 100 % natural rubber. We only sell the boots on our website. You can not find them in any store, but we are thinking about working with good resellers around the world in the future also.

Where are your designs produced?
The boots are produced in China. We tried out 3 different factories before I decided with the one I work with now. I want high quality. I have been visiting the factory in China two times and know the owner of the factory and we work very well together.

How did you balance aesthetics and functionality in your pieces?
Like I said, I tried out three different factories before I was satisfied with both aesthetics and functionality. I want the boots to look and feel like they did in the 1970’s

How do you interpret elegance?
Elegance is to me  beauty that shows simplicity.

Who is your favourite designer?
I don’t have one. Probably because I am not an educated designer myself. I listen to my self and I look everywhere for ideas.

What advice would you give someone who wants to pursue a career in creative craftsmanship?
Go for it!  I love fashion and I love working online. I also love traveling and being a model so I do everything in my own company. This was never a risk to me, more of a chance. I thought, if this does not work out, I have at least tried. There are no secrets to success. It is the result of preparation, hard work, and learning from failure.

Jessica, thank you for giving us a glimpse into your world. We love your boots and will follow the development of ACQUO of Sweden also in the future.

For all, who like to have their own pair of ACQUO boots, please visit WWW.ACQUOOFSWEDEN.COM

Photos by Satu Knape, Andrawos Bassous, Karl-Johan Strömberg and Striking Faces